HANKIM ON THE NOW AND THE NEW PERSPECTIVES OF WOMEN
Early on our journey, we had the pleasure of talking to Han Kim, founder and designer of HANKIM, a Seoul-based brand that made its debut at Paris Fashion Week in 2019. With a degree in Fashion Womenswear from the Royal College of Art and a BA in Fashion Print from Central Saint Martins.
JUMP, collection that features distinct references and creative treatments, particularly in the intricate patterns. According to Han Kim, the collection aimed to capture the essence of the female body in motion, specifically during intense activities like jumping. Through this process, the movements created more lines and curves, which were captured by testing on a trampoline and applying color to create the print..
By conducting extensive research and studying women's bodily movements and lines, the brand has been able to generate fresh design elements and ideas from multiple perspectives. Han Kim recognizes the enduring value of this approach, drawing from past research to inform current and future collections.
Finally, we were intrigued to learn how Han Kim's Asian background and the brand's location have influenced its development. According to the designer, Asia's coexistence with diverse cultures from various countries serves as a critical foundation for promoting inclusivity, diversity, and a fresh perspective for the future. These are precisely the elements that he sought to showcase in the collection he created.